Mizner Park:
AR Safari Rescue
A digital-to-physical adventure transforming an outdoor lifestyle center into a playground for interactive storytelling.
The mission briefing: Lex explains the system crash and the escaped AR animals.
The Objective
Driving foot traffic across Mizner Park while creating a memorable, shareable experience for families and visitors.
Extended Visitation
Engaging visitors beyond dinner and shopping.
Cross-Property Traffic
Leading players from the museum to the shops.
Brand Loyalty
A unique activation that visitors remember.
"The AR Safari Rescue"
Coordinated by Maya via Telegram, players raced against a system reboot to solve puzzles, find "lures," and return 7 escaped digital animals to their rightful place.
Multi-Modal Puzzle Mechanics
1Digital Mural Jigsaw
Players reconstructed a digital mural to identify exactly which animals had escaped into the physical park.
2The Scavenger Word Search
Hunting for artist names and hidden quotes outside the Art Museum to unlock a digital word search revealing the owl's lure.
3The Popsicle Lure
A sensory break where players shared in the "sweet treats" of the sea turtle, unlocking the next stage of the rescue.
4Hamiltonian Path Logic
A high-stakes "Do Not Enter" path-finding puzzle to stabilize the master portal and save the final non-mural animals.
The Rescue in Action
Players interacting with physical landmarks and Maya’s real-time AI guidance.
Impact: Gamifying the Destination
| Key Outcome | Impact |
|---|---|
| Zero App Friction | 100% web & WhatsApp based. No downloads required. |
| Physical Engagement | Players interacted with over 15 physical locations across the property. |
| Narrative Depth | A multi-beat story that kept players invested from start to finish. |
Ready to transform your space?
Let's create an unforgettable interactive experience together.
Request a Strategy Session